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Custom-Tailoring in an Evolving Fashion Landscape

Bespoke custom-tailoring emerges as a popular option catering to diverse business and social settings, meeting functional needs while reflecting the unique identity of the wearer.

Yaly Couture established its niche by offering expertly crafted bespoke garments that strike a delicate balance between uniqueness, quality and affordability since 1995.

A Humble Beginning

Yaly Couture traces its roots back to a modest market stall in the heart of Hoi An's ancient town, expertly managed by Ms. Quynh, who possesses a natural talent for clothing design and a steadfast commitment to delivering quality craftsmanship, service and fabrics to international customers.

As a seasoned design consultant, Ms.Quynh's unwavering dedication has not only preserved the art of traditional tailoring in her hometown but also established Yaly Couture as a globally recognized destination for bespoke garments. This dedication is mirrored in the unparalleled service standards, cultivated through rigorous training programs reflective of Ms. Quynh's ethical leadership.Amidst both challenges and triumphs in its formative years, under Ms. Quynh’s leadership, Yaly Couture remained steadfast in its mission to offer more than just garments. 

Today, Yaly Couture proudly stands with three exquisite boutiques nestled in the heart of the old town. Beyond mere retail spaces, these boutiques serve as hubs for high-standard workshops and offer top-notch professional training for every valued member of the YALY team.

They showcase the finest in Tailor-Made and Ready-to-Wear fashion, embodying the essence of Yaly Couture and honoring Ms. Quynh's dedication, passion and expertise, which are pivotal to the brand's enduring success.

For a list of all Yaly Couture stores in Hoi An Ancient Town: Click Here

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Our Mission & Core Values

At Yaly Couture, our skilled designers, tailors, sales assistant and craftsmen imbue each garment with passion, embodying precision, personalization and elegance.

Our core values reflect the utmost commitment to our customers. We prioritize customer aspirations in our decisions, embrace change and creativity, and dedicate ourselves to excellence in every piece we create.

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